Litle & Co. on Ulitzer

SAN DIEGO and Lowell, Mass., May 13 /PRNewswire/ -- Litle & Co., a leading payment processor for direct-to-consumer commerce, announced today they will be exhibiting at Response Expo 2009, the key event in the direct response marketing world.

The conference is presented annually by Response Magazine, business-to-business integrated-media provider Questex Media Group, and the Direct Response Marketing Alliance (DRMA), a federation of industry-leading direct-response (DR) marketers.

Attendees are encouraged to stop by Litle & Co.'s booth #413 to meet with representatives to discuss its three keys to direct response success and learn why a good payment management strategy is essential to achieving a company's ROI goals. These strategies include:

1. Maximize sales at the time of order
2. Make your reporting work for your business
3. Always remember the four rules of Direct Response payment processing:

• Be ready for the fire hose effect
• Have a great sense of urgency
• Focus, focus....and don't forget to focus
• Be impulsive

Not attending Response Expo but interested in learning more? The three keys to success can be viewed here: http://www.litle.com/responseexpo

Please also be sure to follow Litle & Co. on Twitter - @litleco - for company news and industry insight including show messages.

The Details:

Who: Litle & Co., a leading payment processor for direct-to-consumer commerce

What: Response Expo 2009

When: May 19-21, 2009

Where: Litle & Co Booth #413

Hilton San Diego Bayfront

1 Park Boulevard

San Diego, California

About Litle & Co. (www.litle.com)

Litle & Co. is a leading payment management and processing platform for merchants who sell goods and services directly to consumers. Providing transaction processing and consultative merchant services for card-not-present and alternative payments, the Litle & Co. payments platform is engineered specifically to meet the needs of companies in Direct Response (DRTV, radio, print), Internet and Multichannel Retail (including catalogs), and Online Services. Founded in 2001, and based in Lowell, Massachusetts, Litle & Co.'s growth has been acknowledged by a No.1 Inc. 500 ranking (2006) and a No.8 Entrepreneur Hot 100 ranking (2008). For more information or to contact us, visit www.litle.com.

    Media Contact:
    John Stevens
    Litle & Co.
    978-275-6620
    jstevens@litle.com
    Twitter: http://www.twitter.com/litleco

SOURCE Litle & Co.